Varun and Nidhika established their label in May
2010 withstanding a vision of individuality and strong dose of personal style
statements. The brand stays close to trends but interprets them a little
differently, and a little privately.
Detail oriented, with color,
craft and texture as their forte, they experiment with Indian embroideries and
textiles. Personal connection is the very quintessence of their work and plays a
major role in understanding the mood of their design. The Brand relates to their
customers and buyers. Their design realm brings to the fore front, details and
visual play.
Their style of working is inseparable from their design
ethos. The Brand believes in striking a balance in the entire process, working
in sync through all their process of planning, designing, marketing and
retailing.
Varun bagged the award for "The Best Creative Collection"
at his graduation show and honed his creative skills at maverick designers
Manish Arora and Rohit Bal, where he trained himself and widened his perspective
crafting grand ensembles, delivered with high levels of finesse and
perfection.
The complimentary balance to the label is Nidhika,
awarded the "The Best Commercial Collection" for her graduation project
thereafter lending her creative influx at designer Namrata Joshipura. Nidhika's
personal style is most definitely the starting place for the brand's aesthetic,
and over the years, her individual styles has melded into the DNA of the brand.
The brand has developed a distinct character, one that echoes their personal
style and runs through their many collections.
The brand currently
retails from 25+ stores including Ensemble (Delhi & Mumbai), Ogaan (Delhi),
Evoluzionie (Chennai), Anthropologie (UK & US) and more.
